What is your name?
What is your quest?
What is your favorite color?
Arguably the most difficult skill for any analyst to learn is how to effectively communicate the numbers to the business. This act of translation is the most important moment in any analysis because it is when we, as number crunchers, get the buy-in (I know, corporate-speak) of people who actually do stuff with what we’re telling them (a.k.a. decision makers) … or not.
Tip for Translation: Remember the Dependent Variable